Choosing a target market is extremely important when building a successful business. And it’s important in your branding. Why? Because if you aim at nothing, you will hit at nothing. It seems counter intuitive, but the truth is the more narrow your market, the...
What is the big deal about mission statements? Well, nonprofits use them. Churches use them. Corporations use them. Have you created your mission statement? And why should you care? As the saying goes, if you aim at nothing you will hit nothing. A mission statement...
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